EY-Society Blog

EY-Society’s thoughts on Analytics, Big Data, Customer Experience, Technology, and more.

Seeing All of Your Customer

By Andrew Wolford | May 24, 2016

Developing a “360-degree view of the customer” is a top priority in most marketing organizations today, and with good reason: companies who adopt a holistic customer data strategy will gain a better understanding of their customers’ likes, dislikes, and purchasing behavior.  Being “one” with your customers lead to increased customer loyalty, and a loyal customer base is very good for a company’s bottom line.  But what is a “360-degree view of the customer?” (more…)

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Top 5 reasons to start A/B testing

By Lindsay Hasz | May 1, 2016

With 63% of marketers optimizing their websites based on intuition, and 73% of companies unsure as to why consumers are abandoning their shopping carts, testing and optimization can help you answer your toughest questions, personalize experiences for your customers and help you join the other 75% of top 500 internet retailers doing it.
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The New Rules of Competition

By Chad Richeson | March 1, 2016

Companies compete daily for the hearts, minds, and wallets of customers, but a new generation of companies has emerged and changed the rules.  Using short learning cycles and rapid execution, these New Competitors play by New Rules to deliver better customer experiences.

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Toolset of a Digital Analyst

By Jeff Noethen | August 2015

To succeed in the field of digital analytics, you must know your customer, know your math, know your metrics, and know your code. Then you have to put what you’ve learned to the test. (more…)

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Data As An Asset

By Taylor Kelliher | July 2015

The answers to many questions can be found in a company’s own data. It’s time for companies to view data for what it really is: an asset. (more…)

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The 5 Keys to Optimization Success

By Travis Johnson | May 2015

A successful Optimization program isn’t just about technology — it’s about gaining organization-wide support and creating a clear plan for success. (more…)

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Data Quality: The Missing Ingredient in BI

By Chip Lambert | April 2015

BI systems are powerful tools for competitive businesses, empowering business decisions to be made at all levels of the organization. At times, however, an essential element to organizational BI is lacking: Data Quality. (more…)

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A Data Scientist’s Job Is To Experiment

By Chad Richeson | March 2015

For the important new field of Data Science to reach its potential, Data Scientists must not only deliver insights, but also deliver innovation and business results. To accomplish this goal, Data Scientists should set an agenda of experimentation. (more…)

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A Team Approach to Data Science

By Chad Richeson | April 2015

A team approach to Data Science allows a business to get many of the benefits of data science while relying less on expensive, hard-to-find data scientists. (more…)

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The Real Meaning of Big Data

By Chad Richeson | April 2015

Big Data is not an outgrowth of BI, it is an entirely new paradigm grounded on capturing and understanding detailed customer behaviors over time, and taking action on that understanding in a timely fashion. (more…)

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Web Analytics 101

By Chad Richeson | September 2014

An introduction to Web Analytics, including technical detail on the methods used to measure traffic on web sites. Part of Web Analytics Day 2013. (more…)

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Introduction to NoSQL Databases

By Viraf Karai | September 2014

A brief introduction to a new breed of databases classified as NoSQL. Short for Not Only SQL, these databases store data differently than relational databases. Learn why this type of database is being adopted and how it will evolve the traditional data warehouse in the future. (more…)

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Tips to Beautify Your Dashboards

By CeCe Orquieza | August 2014

Improve the performance of your reporting dashboards by making them consumable for your audience. This presentation will walk you through quick tips to enhance your graphs and make them more presentable. Minimize the friction in your design. (more…)

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Creating the Perfect Metric

By CeCe Orquieza | August 2014

Building KPIs can be challenging. What metric(s) do you use? Where do you find them? Who’s reading your reports? Analysts face these questions every day. Here are four foundational characteristics of the perfect metric for your reports. (more…)

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Toolset of a Digital Analyst

By Jeff Noethen | August 2015

To succeed in the field of digital analytics, you must know your customer, know your math, know your metrics, and know your code. Then you have to put what you’ve learned to the test. (more…)

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Analytics: The New Frontier of Retail Competition

By Chad Richeson | September 2013

In retail, the slightest edge can result in a big competitive advantage. Analytics can provide that edge, and represents the next frontier of retail competition.
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